Image from Google Jackets

Lodging concepts: identifying trends in enhancing business opportunities./ Dyna E. Parasdas, Christian Ryan Santiago, Mae Joyce S. Soreta.

By: Contributor(s): Material type: TextPublication details: Parañaque City: Olivarez College, 2020.Subject(s): DDC classification:
  • T 647.94 2020 0098
Dissertation note: Undergradute Thesis Summary: The hospitality industry has been growing and progressing rapidly over the past few decades, particularly the hotel/lodging industry. Thus, it is imperative to keep on devising new lodging concepts and innovate on previous ideas to create business opportunities and pave the way for better hotel industry. In action, the researchers constructed a quantitative study and gathered data through the means of a survey tool to determine the preferred amenities and attractiveness factors customers look for in a hotel. A total of 100 respondents were selected using purposive sampling. Data obtained from the respondents were analyzed using weighted mean and student's t-test for independent samples. After careful analysis, it was found that respondents prefer attractiveness factors over amenities and that there is no significant difference between the choices of the respondents when grouped according to gender. In conclusion, proposed lodging concepts should revolve around the hotel's attractiveness factors based on the study results.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Theses/Dissertation General Reference And Serial Section Olivarez College Learning Resource Center T 647.94 2020 0098 (Browse shelf) Available

Undergradute Thesis

The hospitality industry has been growing and progressing rapidly over the past few decades, particularly the hotel/lodging industry. Thus, it is imperative to keep on devising new lodging concepts and innovate on previous ideas to create business opportunities and pave the way for better hotel industry. In action, the researchers constructed a quantitative study and gathered data through the means of a survey tool to determine the preferred amenities and attractiveness factors customers look for in a hotel. A total of 100 respondents were selected using purposive sampling. Data obtained from the respondents were analyzed using weighted mean and student's t-test for independent samples. After careful analysis, it was found that respondents prefer attractiveness factors over amenities and that there is no significant difference between the choices of the respondents when grouped according to gender. In conclusion, proposed lodging concepts should revolve around the hotel's attractiveness factors based on the study results.

There are no comments on this title.

to post a comment.