Advertising and promotion : an integrated marketing communication perspective / George E. Belch and Michael A. Belch.

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TextPublication details: Boston: The McGraw-Hill Companies., 2007.Edition: 7th edDescription: xxvi, 820 p.: ill.; 26 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Reserved and General Collection Section	Olivarez College Learning Resource Center			RES 659.1 B410 2007 (Browse shelf(Opens below))				c.1	Available			RES 000793
	Books	Reserved and General Collection Section	Olivarez College Learning Resource Center			RES 659.1 B410 2007 (Browse shelf(Opens below))				c.2	Available			RES 000847

Includes index.

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