International marketing /

Cateora, Philip R.

International marketing / Philip R. Cateora and John L. Graham. -- 13th ed. -- Boston: McGraw-Hill., 2007.
xxxii, 702 p.: ill.; 28 cm.

Includes indexes.

9780071264617


Export marketing.
International business enterprises.
Internationales Marketing.
Marketing.

Res 658.8 C282 2007