International business strategy : rethinking the foundation of global corporate success /

Verbeke, Alain

International business strategy : rethinking the foundation of global corporate success / Alain Verbeke. -- Cambridge: Cambridge University Press., 2009.
xxiii, 481p.; ill.; 26 cm.

Includes index.

9780521681117


Case Studies.

Enterprises.

Res 658.049 V581 2009