Strategic management : concepts and cases /

David, Fred R.

Strategic management : concepts and cases / Fred R. David. -- 11th. -- Upper Saddle River: Pearson Prentice Hall., 2007.
xxxi, 385p.; col. ill.; 26 cm.

Includes index.

9780132301336


Strategic plan.

Case studies.

Res 658.4012 D280 2007