Strategic management of technology and innovation /

Burgelman, Robert A.

Strategic management of technology and innovation / Robert A. Burgelman., et al. -- Boston: McGraw-Hill Irwin., 2009.
xiii, 1264 p.: ill.; 26 cm.

includes bibliographical references and index.

9780071263290


New products Management.
Strategic Policy.
Technological innovations Management.
strategic management.

Res 658.514 B91 2009