Business marketing : connecting strategy, relationships and learning /
Dwyer, F. Robert
Business marketing : connecting strategy, relationships and learning / F. Robert Dwyer and John F. Tanner Jr.. -- Boston: Irwin/McGraw Hill., 1999.
xxix, 670 p.: ill.; 25 cm.
Includes bibliography reference and index.
9780071188517
Marketing.
Res 658.8 D977 1999
Business marketing : connecting strategy, relationships and learning / F. Robert Dwyer and John F. Tanner Jr.. -- Boston: Irwin/McGraw Hill., 1999.
xxix, 670 p.: ill.; 25 cm.
Includes bibliography reference and index.
9780071188517
Marketing.
Res 658.8 D977 1999