A framework for marketing management /
Kotler, Philip
A framework for marketing management / Philip Kotler and Kevin Lane Keller. -- 4th ed. -- New Jersey: Pearson Prentice Hall., 2009.
xxii, 362 p.: col. ill.; 24 cm.
includes bibliographical references and index.
9780136026600
Marketing Management.
Res 658.8 K848 2009
A framework for marketing management / Philip Kotler and Kevin Lane Keller. -- 4th ed. -- New Jersey: Pearson Prentice Hall., 2009.
xxii, 362 p.: col. ill.; 24 cm.
includes bibliographical references and index.
9780136026600
Marketing Management.
Res 658.8 K848 2009