Principles of marketing /
Kotler, Philip
Principles of marketing / Philip Kotler and Gary Armstrong. -- 6th ed. -- New Jersey: Prentice Hall., 1994.
xx, 692 p.: col. ill.; 29 cm.
Includes index.
9780130980397
Marketing.
Marketing management.
Res658.8 K848 1994
Principles of marketing / Philip Kotler and Gary Armstrong. -- 6th ed. -- New Jersey: Prentice Hall., 1994.
xx, 692 p.: col. ill.; 29 cm.
Includes index.
9780130980397
Marketing.
Marketing management.
Res658.8 K848 1994