Marketing for hospitality and tourism/
Kotler, Philip.
Marketing for hospitality and tourism/ Philip Kotler, John Bowen and James Makens. -- 3rd ed. -- SIngapore; Pearson Education (Asia) Pte Ltd., 2003.
xvii, 893 p.; ill. 26 cm.
Includes bibliographical indexes.
9812470522
Hospitality industry Marketing.
GSL 658.8 K848 2003
Marketing for hospitality and tourism/ Philip Kotler, John Bowen and James Makens. -- 3rd ed. -- SIngapore; Pearson Education (Asia) Pte Ltd., 2003.
xvii, 893 p.; ill. 26 cm.
Includes bibliographical indexes.
9812470522
Hospitality industry Marketing.
GSL 658.8 K848 2003