Global marketing and advertising : understanding cultural paradoxes /

Mooij, Marieke K. de

Global marketing and advertising : understanding cultural paradoxes / Marieke K. de Mooij. -- Los Angeles: SAGE., 2010.
xviii, 323 p.: col. ill.; 26 cm.

Includes index.

9781412970419


Advertising.
Advertising Cross-cultural studies.
Consumer behavior Cross-cultural studies.
Target marketing Cross-cultural studies.

Res 658.802 M777 2010