Essentials of marketing/
Lamb, Charles W, Jr.
Essentials of marketing/ Charles W. Lamb Jr, Joseph F. Hair Jr and Cal McDaniel. -- 2nd ed. -- Australia; Thomson Learning., 2001.
xxviii, 579 p.; ill. 27 cm.
Includes bibliographical indexes.
9812403132
Marketing.
GSL 658.8 L165 2001
Essentials of marketing/ Charles W. Lamb Jr, Joseph F. Hair Jr and Cal McDaniel. -- 2nd ed. -- Australia; Thomson Learning., 2001.
xxviii, 579 p.; ill. 27 cm.
Includes bibliographical indexes.
9812403132
Marketing.
GSL 658.8 L165 2001