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Introduction to marketing: a step-by-step guide to all the tools of marketing/

Lancaster, Geoff.

Introduction to marketing: a step-by-step guide to all the tools of marketing/ Geoff Lancaster and Paul Reynolds. -- New Delhi; Crest Publishing House., 2003.
ix, 290 p.; 25 cm.

Includes bibliographical references and indexes.

ISBN: 8124202982

Subjects--Topical Terms:
BUSINESS & ECONOMICS Distribution.

Dewey Class. No.: GSL 658.8 L221 2003

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