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Marketing management: concepts and applications for strategic marketing planning/

Lao, Felix M, Jr.

Marketing management: concepts and applications for strategic marketing planning/ Felix M. Lao, Jr. -- 1st ed. -- Manila, Philippines; Rex Book Store., 1998.
xxv, 524 p.; 26 cm.

Includes bibliographical indexes.

ISBN: 9712323900

Subjects--Topical Terms:
Marketing management.

Dewey Class. No.: GSL 658.8 L299 1998

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