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Global marketing /

Keegan, Warren J.

Global marketing / Warren J. Keegan and Mark Green. -- 5th ed. -- Singapore: Pearson Education South Asia Pte Ltd., 2010.
xxiii, 643 p.: ill.; 25 cm.

Includes indexes.

ISBN: 9789810697570

Dewey Class. No.: Res 658.84 K243 2010

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