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Strategic marketing management/

Parry, Mark E.

Strategic marketing management/ Mark E. Parry. -- New York' McGraw-Hill., 2002.
ix, 275 p.; 23 cm.

Includes bibliographical references and indexes.

ISBN: 007141780X

Subjects--Topical Terms:
Marketing Management.

Dewey Class. No.: GSL 658.8 P212 2002

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