Marketing management: knowledge and skills/
Peter, Paul J.
Marketing management: knowledge and skills/ J. Paul Peter and James H. Donnelly, Jr. -- 6th ed. -- Boston; Irwin McGraw-Hill., 2001.
xx, 876 p.; 25 cm.
Includes bibliographical references and indexes.
0071188584
Case studies.
GSL 658.8 P442 2001
Marketing management: knowledge and skills/ J. Paul Peter and James H. Donnelly, Jr. -- 6th ed. -- Boston; Irwin McGraw-Hill., 2001.
xx, 876 p.; 25 cm.
Includes bibliographical references and indexes.
0071188584
Case studies.
GSL 658.8 P442 2001