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Foundations of marketing/

Pride, William M.

Foundations of marketing/ William M. Pride and O.C Ferrell. -- 8th ed. -- Australia; Cengage Learning., 2020.
xxix, 543 p.; col ill. 29 cm.

Includes bibliographical references and indexes.

ISBN: 9780357033760

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: GSL 658.8 P9476 2020

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