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Consumer behavior/

Hoyer, Wayne D.

Consumer behavior/ Wayne D. Hoyer and Deborah J. MacInnis. -- 5th ed. -- Australia; South-Western Cengage Learning., 2010.
xxiv, 493 p.; col ill. 26 cm.

Includes bibliographical references and indexes.

ISBN: 9780324834277

Subjects--Topical Terms:
Consumer behavior.

Dewey Class. No.: GSL 658.8342 H852 2010

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