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Advertising principles: marketing communication approach/

Alminar-Mutya, Ruby F.

Advertising principles: marketing communication approach/ Ruby F. Alminar-Mutya. -- Mandaluyong City, Philippines; National Book Store., 2007.
159 p.; ill. 24 cm.

Includes bibliographical references.

ISBN: 9710868683

Dewey Class. No.: GSL 659.1 M985 2007

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