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Pricing strategy implementation : translating pricing strategy into results /

Pricing strategy implementation : translating pricing strategy into results / edited by Andreas Hinterhuber and Stephan Liozu. -- New York: Routledge., 2019.
vi, 166 p.: ill.; 24 cm.

Includes index.

ISBN: 9781138332171

Subjects--Topical Terms:
Pricing.
Sales and selling.
Business and economics.
Strategic planning.

Dewey Class. No.: Res 658.816 H661 2019

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