Essentials of marketing research /
Babin, Barry J.
Essentials of marketing research / Barry J. Babin. -- 7th ed. -- USA: Cengage Learning., 2019.
xxii, 490 p.: col. ill.; 28 cm.
Includes index.
9780357033937
Marketing.
Marketing research.
Res 658.83 B114 2019
Essentials of marketing research / Barry J. Babin. -- 7th ed. -- USA: Cengage Learning., 2019.
xxii, 490 p.: col. ill.; 28 cm.
Includes index.
9780357033937
Marketing.
Marketing research.
Res 658.83 B114 2019