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Qualitative marketing research : understanding consumer behavior /

Maison, Dominika

Qualitative marketing research : understanding consumer behavior / Dominika Maison. -- USA: Routledge., 2019.
vii, 237 p.: ill.; 25 cm.

Includes index.

ISBN: 9781138607767

Subjects--Topical Terms:
Marketing research.
Qualitative research.

Dewey Class. No.: Res 658.83 M231 2019

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