Consumer behavior & culture : consequences for global marketing and advertising /
de Mooij, Marieke K.
Consumer behavior & culture : consequences for global marketing and advertising / Marieke K. de Mooij. -- 3rd ed. -- California: Sage Publications, Inc., 2019.
xvii, 451 p.: ill.; 24 cm.
Includes index.
9781544318165
Consumer behavior.
Consumers -- Psychology.
Marketing.
Res 658.8342 M8178 2019
Consumer behavior & culture : consequences for global marketing and advertising / Marieke K. de Mooij. -- 3rd ed. -- California: Sage Publications, Inc., 2019.
xvii, 451 p.: ill.; 24 cm.
Includes index.
9781544318165
Consumer behavior.
Consumers -- Psychology.
Marketing.
Res 658.8342 M8178 2019