Managing public relations: business principles and tools for strategic communication/

Smudde, Peter M.

Managing public relations: business principles and tools for strategic communication/ Peter M. Smudde. -- 2nd ed. -- New York, NY: Routledge, 2023.
xii, 339 p.: ill.; 24 cm.

Includes index.

9781032076805


Public relations.

GSL 659.2 S6668 2023