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Services marketing: concepts and strategies/

Hoffman, Doug.

Services marketing: concepts and strategies/ Doug Hoffman and John Bateson. -- 6th ed. -- Australia: Cengage Learning., 2024.
xv, 352 p.: col ill. 29 cm.

Includes bibliographical references and indexes.

ISBN: 9780357718308

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: GSL 658.8 H6991 2024

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