Pricing strategy implementation: translating pricing strategy into results

Hinterhuber, Andreas.

Pricing strategy implementation: translating pricing strategy into results Andreas Hinterhuber, and Stephen M. Liozu -- London: Routledge, 2019.
vi, 166 p. ill. 24 cm.

Includes indexes.

9781138332164


Pricing.
Sales and selling.
Business and economics.
Strategic planning.

Res 658.816 H6661 2019