Social media strategy: a practical guide to social media marketing and customer engagement/
Atherton, Julie
Social media strategy: a practical guide to social media marketing and customer engagement/ Julie Atherton. -- 2nd ed. -- Kogan Page, 2023.
xviii, 273 p.: ill.; 23 cm.
Includes bibliographical references and index.
9781398609990
Internet marketing.
Marketing channels.
Social media.
Res 658.872 At44 2023
Social media strategy: a practical guide to social media marketing and customer engagement/ Julie Atherton. -- 2nd ed. -- Kogan Page, 2023.
xviii, 273 p.: ill.; 23 cm.
Includes bibliographical references and index.
9781398609990
Internet marketing.
Marketing channels.
Social media.
Res 658.872 At44 2023