InstaHeart: a new way in the marketing industry/
Aumentado, Alliah Mae O.
InstaHeart: a new way in the marketing industry/ Alliah Mae O. Aumentado, Jenny A. Lazaga, Edralin A. Pomelos, & Alwin Carmelo O. Mercado. -- ParanÌaque City: Olivarez College, 2021.
Undergraduate thesis.
This study deals with proposing a new marketing strategy utilizing Instagram as a new marketing tool in the market industry. The design used in this study was a descriptive quantitative research design that uses quantitative research methods to determine if there is a significant difference among the variables; respondents preference in utilizing Instagram and to define the data and nature ofthe proposed market concept. Fifty active Instagram users were the respondents of the study that took the survey done online specifically Google Forms. The findings of the study complement the results gathered in terms of how Instagram can be a tool because it is a visual program that can support businesses form more individual relationships with clients. The study revealed that most Instagram users purchased products after they have seen the photo or the product presentation by some businesses who bring their business online. This means that Instagram is the perfect tool for online business since it is an application used for sharing photos and then became utilized in video posting and as a platform for selling products because of its high visual content that can easily capture the interest of the target market in digital marketing (Calabia, 2020). This study also found out the challenges that might occur in technicalities. Thus, the researchers developed a marketing strategy based on the gathered results that will support the utilization ofInstagram as a tool in the market industry. In conclusion, future researchers must thrive more on finding relevant and supplementary data and studies in support of the study in utilizing Instagram as a marketing tool.
Instaheart
Instagram
marketing strategy
social media
T 658 2021 0124
InstaHeart: a new way in the marketing industry/ Alliah Mae O. Aumentado, Jenny A. Lazaga, Edralin A. Pomelos, & Alwin Carmelo O. Mercado. -- ParanÌaque City: Olivarez College, 2021.
Undergraduate thesis.
This study deals with proposing a new marketing strategy utilizing Instagram as a new marketing tool in the market industry. The design used in this study was a descriptive quantitative research design that uses quantitative research methods to determine if there is a significant difference among the variables; respondents preference in utilizing Instagram and to define the data and nature ofthe proposed market concept. Fifty active Instagram users were the respondents of the study that took the survey done online specifically Google Forms. The findings of the study complement the results gathered in terms of how Instagram can be a tool because it is a visual program that can support businesses form more individual relationships with clients. The study revealed that most Instagram users purchased products after they have seen the photo or the product presentation by some businesses who bring their business online. This means that Instagram is the perfect tool for online business since it is an application used for sharing photos and then became utilized in video posting and as a platform for selling products because of its high visual content that can easily capture the interest of the target market in digital marketing (Calabia, 2020). This study also found out the challenges that might occur in technicalities. Thus, the researchers developed a marketing strategy based on the gathered results that will support the utilization ofInstagram as a tool in the market industry. In conclusion, future researchers must thrive more on finding relevant and supplementary data and studies in support of the study in utilizing Instagram as a marketing tool.
Instaheart
marketing strategy
social media
T 658 2021 0124