Strategic marketing : an introduction /
Proctor, Tony
Strategic marketing : an introduction / Tony Proctor. -- 2nd ed. -- New York: Routledge., 2008.
xii, 335 p.: ill.; 25 cm.
Includes bibliographical references and indexes.
9780415458177
Marketing -- Decision making.
Marketing -- Management.
Res 658.802 P942 2008
Strategic marketing : an introduction / Tony Proctor. -- 2nd ed. -- New York: Routledge., 2008.
xii, 335 p.: ill.; 25 cm.
Includes bibliographical references and indexes.
9780415458177
Marketing -- Decision making.
Marketing -- Management.
Res 658.802 P942 2008