Marketing for hospitality and tourism /
Kotler, Philip
Marketing for hospitality and tourism / Philip Kotler, John J. Bowen and James C. Makens. -- 4th ed. -- New Jersey: Pearson Education International Inc., 2006.
xxiv, 932 p.: col. ill.; 25 cm.
Includes index.
9780132017732
Hospitality industry -- Marketing.
Tourism -- Marketing.
Res 647.94 K848 2006
Marketing for hospitality and tourism / Philip Kotler, John J. Bowen and James C. Makens. -- 4th ed. -- New Jersey: Pearson Education International Inc., 2006.
xxiv, 932 p.: col. ill.; 25 cm.
Includes index.
9780132017732
Hospitality industry -- Marketing.
Tourism -- Marketing.
Res 647.94 K848 2006