Marketing management /

Kotler, Philip

Marketing management / Philip Kotler and Kevin Lane Keller. -- 13th ed. -- New Jersey: Pearson Education Inc., 2009.
xxxix, 672 p.: ill.; 28 cm.

Includes index.

9789810698867


Marketing -- Management.
Mercadotecnia -- Administraci�n.
Marketingmanagement.

Res 658.822 K874 2009