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Broadcast/cable copywriting

Orlik, Peter B.

Broadcast/cable copywriting Peter B. Orlik -- 4th ed. -- MA Allyn and Bacon 1990
xxi, 746p. 24cm.

Includes bibliographical references.

ISBN: 0205123252

Subjects--Topical Terms:
Broadcasting--Autorship
Broadcast advertising

Dewey Class. No.: GC 808.066791 Or54 1990

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