Consumer behavior: implications for marketing strategy
Hawkins, Del I.
Consumer behavior: implications for marketing strategy Del I Hawkins, Roger J. Best and Kenneth A. coney -- 4th ed. -- Homewood, III Richard D. Irwin 1989
xviii, 796p. 23cm.
Includes bibliographical references and index.
0256063311
Consumer behavior
GC 658.8342 H314 1989
Consumer behavior: implications for marketing strategy Del I Hawkins, Roger J. Best and Kenneth A. coney -- 4th ed. -- Homewood, III Richard D. Irwin 1989
xviii, 796p. 23cm.
Includes bibliographical references and index.
0256063311
Consumer behavior
GC 658.8342 H314 1989