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Consumer behavior and marketing strategy

Peter, J. Paul

Consumer behavior and marketing strategy J. Paul Peter and Jerry C. Olson -- 4th ed. -- Chicago, Ill Irwin 1996
xxvii, 738p. 24cm.

Includes index.

ISBN: 0256139040

Subjects--Topical Terms:
Consumer behavior

Dewey Class. No.: GC 658.8342 P441 1996

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