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Business marketing: connecting strategy, relationships and learning

Dwyer, F. Robert

Business marketing: connecting strategy, relationships and learning F. Robert Dwyer and John F. Tanner Jr. -- Boston Irwin/McGraw Hill 1990
xxix, 670p. 25cm.

Includes bibliography reference and index.

ISBN: 0256221332

Subjects--Topical Terms:
Marketing

Dewey Class. No.: GC 658.8 D977 1990

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