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Marketing management: concepts, practice and cases

Haas, Robert W.

Marketing management: concepts, practice and cases Robert W. Haas and Thomas R. Wotruba -- Plano, TX Business Pub. 1983
xiv, 513p. 24cm.

Includes index.

ISBN: 0256029563

Subjects--Topical Terms:
Marketing Management

Dewey Class. No.: GC 658.8 H111 1983

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