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Marketing

Keegan, Warren

Marketing Warren Keegan, Sandra Moriarty and Tom Duncan -- Englewood Cliffs, NJ Prentice Hall 1992
xxiv, 904p. 27cm.

Includes bibliography reference and index.

ISBN: 0137197179

Subjects--Topical Terms:
Marketing

Dewey Class. No.: GC 658.8 K243 1992

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