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Essentials of marketing

McCarthy, E. Jerome

Essentials of marketing E.Jerome McCarthy and William D. Perreault -- 4th ed. -- Homewood Irwin 1988
xvi, 512p. 24cm.

Includes index.

ISBN: 0256060096

Subjects--Topical Terms:
Marketing

Dewey Class. No.: GC 658.8 M127 1988

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