Essentials of marketing
McCarthy, E. Jerome
Essentials of marketing E. Jerome McCarthy and Andrew A. Brogowicz -- Rev. ed. -- Homewood Richard D. Irwin 1982
xvii, 540p. 22cm.
Includes bibliography reference and index.
9710802909
Marketing
GC 658.8 M127 1982
Essentials of marketing E. Jerome McCarthy and Andrew A. Brogowicz -- Rev. ed. -- Homewood Richard D. Irwin 1982
xvii, 540p. 22cm.
Includes bibliography reference and index.
9710802909
Marketing
GC 658.8 M127 1982