The practice of marketing management: analysis, planning and implementation
Cohen, William A.
The practice of marketing management: analysis, planning and implementation William A. Cohen -- 2nd ed. -- New York Macmillan Pub. 1991
xx, 693p. 24cm.
Includes index.
0023231718
Marketing Management
GC 658.802 C660 1991
The practice of marketing management: analysis, planning and implementation William A. Cohen -- 2nd ed. -- New York Macmillan Pub. 1991
xx, 693p. 24cm.
Includes index.
0023231718
Marketing Management
GC 658.802 C660 1991