Product plus: how product + service=competitive advantage
LOvelock, Christoper
Product plus: how product + service=competitive advantage Christoper Lovelock -- New York, N.Y. McGraw-Hill 1994
xiv, 382p. 23cm.
Includes index
0070387982
Customer service
Competition
GC 658.812 L994 1994
Product plus: how product + service=competitive advantage Christoper Lovelock -- New York, N.Y. McGraw-Hill 1994
xiv, 382p. 23cm.
Includes index
0070387982
Customer service
Competition
GC 658.812 L994 1994