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Marketing research: measurement and method

Tull, Donald S.

Marketing research: measurement and method Donald S. Tull and Del I. Hawkins -- 4th ed. -- New York, N.Y. Macmillan Pub. 1987
xvi, 845p. 24cm.

Includes index

ISBN: 9711105098

Subjects--Topical Terms:
Marketing research
Marketing research-- Case studies

Dewey Class. No.: GC 658.83 T822 1987

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