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Consumer behavior: concepts and strategies

Berkmam, Harold W.

Consumer behavior: concepts and strategies Harold W. Berkman -- 3rd ed. -- Boston, MA PWS-Kent Pub. 1986
xxv, 650p. 24cm.

Includes bibliographical references and index

ISBN: 0534031048

Subjects--Topical Terms:
Consumer behavior

Dewey Class. No.: GC 658.8342 B455 1986

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