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Kiepper's advertising procedure

Russell, J. Thomas

Kiepper's advertising procedure J. Thomas Rusell, Glenn Vemil and W. Ronald Lane -- 10th ed. -- Englewood Cliffs, NJ Prentice-Hall 1988
xv, 685p. 25cm.

Includes bibliographical references and index

ISBN: 9711105454

Subjects--Topical Terms:
Advertising

Dewey Class. No.: GC 659.1 R911 1988

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