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Advertising: principles and practice

Wells, William

Advertising: principles and practice William Wells, John Burnett and Sandra Moriaty -- 5th ed. -- Upper saddle River, NJ Prentice-Hall 2000
xvii, 562p. 26cm.

Includes bibliographical references and index

ISBN: 9814058556

Subjects--Topical Terms:
Advertising

Dewey Class. No.: GC 659.1 W462 2000

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