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International marketing

Terpstra, Vern

International marketing Ven Terpstra and Ravi Sarathy -- Chicago Dryden Press 1991
xxii, 714p. 24cm.

Includes bibliographical references and index

ISBN: 0030327679

Subjects--Topical Terms:
Marketing

Dewey Class. No.: GC 658.84 T275 1991

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