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Advertising: principles and management cases

Dirksen, Charles J.

Advertising: principles and management cases Charles J. Dirksen, Arthur Kroeger and Franco M. Nicosia -- 6th ed. -- Homewood, III Richard D. Irwin 1983
xiv, 622p. 22cm.

Includes index.

ISBN: 9711101173

Subjects--Topical Terms:
Advertising

Dewey Class. No.: GC 659.1 D629 1983

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