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Advertising: planning, implementation, & control

Nylen, David W.

Advertising: planning, implementation, & control David W. Nylen -- 3rd ed. -- Ohio South-Western Pub. 1986
xvii, 699p. 23cm.

Includes bibliographical references and index.

ISBN: 0538195908

Subjects--Topical Terms:
Advertising

Dewey Class. No.: GC 659.1 N989 1986

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