Services marketing : integrating customer focus across the firm /
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithmal., et al. -- 4th ed. -- Boston: The McGraw-Hill Companies., 2006.
xxvii, 708 p.: col. ill.; 25 cm.
Includes index.
9780071244961
Service industries -- Marketing.
Customer services.
Marketing.
Res 658.8 Z372 2006
Services marketing : integrating customer focus across the firm / Valarie A. Zeithmal., et al. -- 4th ed. -- Boston: The McGraw-Hill Companies., 2006.
xxvii, 708 p.: col. ill.; 25 cm.
Includes index.
9780071244961
Service industries -- Marketing.
Customer services.
Marketing.
Res 658.8 Z372 2006